There are many ways to get ahead in business in the sense of promotion, you can do advertising, promote your website, print flyers or hold an event but whilst these are all potential solutions often people make mistakes in the sense of planing them where the end result is more cost than originally budgeted.
Planning is key for any business.How is this so?
Printing – researching the market place you are looking to target is very important, the key here is to survey existing clients asking them why they chose your company, what the liked about your promo materials and anything they would like to see from your company in the form of products.
Why this is important is that if you make a leaflet or brochure for example and you guess what will hit the mark (appeal to the potential buyer) you could be wasting money as your advertising blind! – Research is key
The same applies for web offers, people may grow tired of seeing “sale now on” or “50% off all products” probably because its to a greater or lesser degree viewed as unbelievable. Researching whats popular etc, calling a selection of clients and getting feedback helps you create desire by offering what people desire to see and thus sales then potentially take place.
Holding an even is a good idea, but promoting it in a realistic tone draws in the crowds for sure, if there is a cost for your event then keep that real and don`t make the mistake of hyping things up to the point it seems unreal. Bad news spreads faster than good and so all it takes is 1 unhappy punter to spread negativeness around the community you target.
Manners rule the waves
Often a forgotten point whether in print or on the net, manners cost nothing and it is manners that can make or break a campaign. Aggressive marketing – forced messages, loud colours in print etc can ruffle the feathers of the audience. Survey the market place and never forget the golden rule:
All people are important, big or small they are important. Ignore people at your peril!